Op-ed | SpaceX’s adaptation to market changes

SpaceNews l February 7, 2020

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[Excerpt] Reusability efforts and Starlink are two sides of the same coin

SpaceX’s technical validation of reusable rockets has opened new horizons for the launch sector while inciting the firm’s competitors to invest in technological innovation as a means to fight market share erosion. Prior to SpaceX’s market entry, launch industry innovation was limited largely to the optimization of existing rockets and the introduction of new launchers with similar or slightly lower costs, neither of which significantly changed overall market dynamics or the cost of access to space.

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